Metairie Real Estate

Marketing Action Plan


LATTER & BLUM, INC./REALTORS

MARKETING ACTION PLAN

 

  John Caron, ABR, CRS, GRI


PROPOSAL AND Marketing Plan

 

WEEK 1

1.       Install “For Sale” sign on property.

2.       Install lock box, if vacant and with authorization.

3.       Submit to Multiple Listing Service (MLS).

4.       Discuss showing, appointments, time, etc. What to expect and what to do.

5.       Promote property at sales meetings and encourage showings.

6.       Schedule company preview/tour.

7.       Be creative! What’s going to sell this property? Determine target market(s).

8.       Write new on market ad(s) geared to target market (s).

9.       Submit Extended Advertising Plan to TP, if applicable.

10.    Prepare flyer and/or property information sheet and install flyer box.

Week two

1.       Begin implementing open house marketing plan.

2.       Write/submit ad for open house. (Other brokers and public)

3.       Schedule public open house following completion of all repairs, staging, etc.

4.       Begin implementing target marketing strategies to attract currently active prospects to property.

5.       Follow up on all showings.

6.       Communicate progress and results to homeowners.

7.       Mail our New on the market postcards to neighboring subdivisions. 

week three

1.       Request feedback from all who showed property to determine what buyer resistance we may be encountering

2.       Continue promotions at all meetings, encourage showings.

  1. Review current activity, price, terms, and conditions.

 

  1. Submit ad to Times Picayune “Home Buyer’s Guide” (if deemed advisable).

 

  1. Hold public open house (if applicable).

 

  1. Follow up on all showings.

 

  1. Communicate progress and results to owners.

week four

1.       Continue public promotions and open house

2.       Review activity and buyer reaction.

3.       Property should have a contract on it by end of this week.  If not…

4.       REGROUP—Meet with owner. Strategize and revise pricing and marketing plan if warranted. Review all aspects of property.

a.        Update competitive market analysis.

b.       Implement price adjustment plan.

c.        Discuss financing alternatives.

d.       Previously recommended changes accomplished.

e.        Bonus or other incentives?

week five

1.       Schedule another LATTER &  BLUM, INC. associates preview (if possible).

2.       Review current market activity.

3.       Revise MLS as result of decisions made week 4 if price adjusted.

4.       Continue holding open house.

5.       Revise flyers/info sheet with new price, if applicable.

6.       Follow up on all showings.

7.       Communicate results to owners. 

week six

1.       Advertise in Times Picayune.

2.       Follow up on showings.

3.       Communicate results to owners. 

week seven

1.       Review market analysis.

2.       Follow up on all showings.

3.       Report to owners. 

week eight

1.       Positive action probably necessary regarding price and terms.

2.       Check condition of property again; note and correct any problem area.

3.       Review market activity, prevailing financing, prospective buyer reactions.

4.       Hold open house if appropriate.

5.       Meet with owner to discuss owner’s motivation and urgency.

6.       RE-GROUP REDUCE-RELIST-REMARKET-RECONSIDER

SUCCEEDING WEEKS

1.       Follow up and report on each showing.

2.       Advise on market activity and trends.

3.       Hold open house when advisable.

4.       RE-GROUP-REDUCE-RELIST-REMARKET-RECONSIDER

 
John Caron